IIMB Management Review
Articles
The Indian passenger car market: outlook for Maruti
Sooraj Bhat and Puneet Dhamija
Forming strategic alliances: Issues in Conceptualisation
Nagasimha Balakrishna Kanagal
What kinds of knowledge does a firm need?
P N Rastogi
Editorial
Discussions (Round Table)
Advertising and promotion of services
Umesh Rajamani
Frontiers in advertising
S Seshadri
Advertising and public relations in the next decade
Tara Sinha and Mithileshwar Jha
Hands On
Breaking new ground in kano
Shekhar Trivedi and Rahul Bharadwaj
Interview
Enabling excellence
N Raghunath