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IIMB Management Review

Document Type

Article

Abstract

As social, environmental and economic conditions change over the world, global managers must adopt new strategic planning techniques. Historically two contrasting motivations for global activity can be identified. The first, based on a need to enhance security, has led to aggression and conflict. The other is based on an interest in enhancing peoples' lives and an urge to share this understanding. David Kimber suggests that understanding the second perspective, helps managers maintain a stable and long term orientation to global development. Outlining a framework for considering values, he reviews a values focus to clarify first, how it relates to the global strategies of organisations, and second, how it can help establish and maintain international linkages. He proposes that organisations must develop global strategies that take account of human values if they are to improve rather than degrade world conditions for future generations.

Publication Date

12-1-1999

First Page

57

Last Page

64

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