IIMB Management Review
IIMB Management Review (IMR) is a quarterly journal brought out by the Indian Institute of Management Bangalore. Addressed to management practitioners, researchers and academics, IMR aims to engage rigorously with practices, concepts and ideas in the field of management, with an emphasis on providing managerial insights, in a reader friendly format.
See the Aims and Scope for a complete coverage of the journal.
Current Issue: Volume 11, Issue 4 (1999)
The Indian passenger car market: outlook for Maruti
Sooraj Bhat and Puneet Dhamija
Forming strategic alliances: Issues in Conceptualisation
Nagasimha Balakrishna Kanagal
Enabling excellence
N Raghunath
Advertising and promotion of services
Umesh Rajamani
What kinds of knowledge does a firm need?
P N Rastogi
Frontiers in advertising
S Seshadri
Advertising and public relations in the next decade
Tara Sinha and Mithileshwar Jha
Breaking new ground in kano
Shekhar Trivedi and Rahul Bharadwaj