Breaking new ground in kano

Authors

Shekhar Trivedi, Gaur Hari Singhania Institute of Management and Research
Rahul Bharadwaj, Alytaus Textile, Lithuania

Document Type

Hands On

Abstract

Shekhar Trivedi documents the experiences of Rahul Bharadwaj, who set up a branch at Kano, Nigeria, a place totally unknown to him, to market the carpets and rugs manufactured by his company. Apart from the hands on experience of putting systems and processes in place, he provides culture specific insights about the country and highlights the sales strategies that were employed.

Recommended Citation

Trivedi, Shekhar and Bharadwaj, Rahul (1999) "Breaking new ground in kano," IIMB Management Review: Vol. 11: Iss. 4, Article 11.
Available at: https://research.iimb.ac.in/imr/vol11/iss4/11

Publication Date

12-1-1999

First Page

111

Last Page

114