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IIMB Management Review

Document Type

Article

Abstract

The Indian passenger car industry was, until the 80s, the domain of the Ambassador. In December 1983, the first car rolled out from Maruti's plant at Gurgaon, marking the beginning of a revolution in the Indian automobile industry. Today, Maruti boasts almost 80% of the market share by volume. But in the new liberalised regime, with increasing competition including that of several world class players in the market, Maruti no longer commands a monopoly. Sooraj Bhat and Puneet Dhamija study the industry and Maruti's practices and conclude that unless they are able to change with the changing market and adhere more stringently to lean manufacturing practices, they are likely to lose the competitive edge they now have over the new entrants.

Publication Date

12-1-1999

First Page

5

Last Page

16

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