Document Type

Discussions (Round Table)

Recommended Citation

Rajamani, Umesh (1999) "Advertising and promotion of services," IIMB Management Review: Vol. 11: Iss. 4, Article 7.
Available at: https://research.iimb.ac.in/imr/vol11/iss4/7

Publication Date

12-1-1999

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E-ISSN: 2212-4446

P-ISSN: 0970-3896

IIMB Management Review

Advertising and promotion of services

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