Advertising and public relations in the next decade

Authors

Tara Sinha, Indian Institute of Management Bangalore
Mithileshwar Jha, Indian Institute of Management Bangalore

Document Type

Discussions (Round Table)

Recommended Citation

Sinha, Tara and Jha, Mithileshwar (1999) "Advertising and public relations in the next decade," IIMB Management Review: Vol. 11: Iss. 4, Article 10.
Available at: https://research.iimb.ac.in/imr/vol11/iss4/10

Publication Date

12-1-1999

First Page

65

Last Page

89