Document Type

Discussions (Round Table)

Recommended Citation

Seshadri, S (1999) "Frontiers in advertising," IIMB Management Review: Vol. 11: Iss. 4, Article 9.
Available at: https://research.iimb.ac.in/imr/vol11/iss4/9

Publication Date

12-1-1999

First Page

Last Page

109

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IIMB Management Review

Frontiers in advertising

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