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Brand management: the Indian context
Y L R Moorthi
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.
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Globalization of services: India's opportunities and constraints
Rupa Chanda
The book assesses the implications of multilateral liberailzation of services in India.
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Business gurus speak, 1st edition
S N Chary
It is indeed fascinating that despite excessive governmental controls and the generally constraining economic environment in this country, particularly prior to the 'liberalisation' of 1991, there have been some phenomenal success-stories of Indian businesspersons. Seven such successful Indian business-persons are profiled in this book.
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Assessing the impact of irrigation management transfer: case studies from Maharashtra
Gopal Naik, Amarlal H Kalro, Jeffrey D Brewer, M Samad, and R Sakthivadivel
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Econometric modelling of the Indian cotton textile industry
Gopal Naik, Sudhir Kumar Jain, and Santosh Kumar Singh
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Customer relationship management: emerging concepts, tools and applications, 1st edition
Jagdish N Sheth, Parvatiyar Atul, and G Shainesh
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers. To be successful in the new millennium, firms will need to extend this practice of developing long-term relationships with all their other stakeholders including suppliers, intermediaries, partners, and employees. The conference focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluates various tools for successful implementation of relationship management are included.
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