Managing Indian brands: marketing concepts and strategis, 2nd edition

Authors

S Ramesh Kumar, Indian Institute of Management BangaloreFollow

Files

Copyright Date

April 2002

Publication Date

1-4-2002

Pagination

356 pages

ISBN

8125913084; 978-8125913085

Publisher

Vikas Publishing House Pvt. Ltd.

Keywords

Marketing management, Branding, Brand management