Brand management: the Indian context

Brand management: the Indian context

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Description

Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.

Publication Date

1-1-2003

ISBN

8125914277; 978-8125914273

Publisher

Vikas Publishing House Pvt. Ltd.

Keywords

Marketing management, Branding, Brand management

Brand management: the Indian context

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