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  Trade in services and trade agreements: perspectives from India and the European Union

  Arpita Mukherjee, Rupa Chanda, and Tanu M Goyal

  A comprehensive assessment of how trade complementarities and agreements help facilitate trade in services between India and the European Union A first of its kind, it addresses policy initiatives on services trade between two economies that are actively engaged in trade agreements. It establishes that the Broad Based Trade and Investment Agreement (BTIA), if signed, will be India's first agreement with a major advanced regional bloc and a major trading partner, and the EU's first agreement with a large emerging market. It is, therefore, likely to have a far-reaching impact on other large trading nations such as the United States and China. This book will be indispensable to scholars of international trade, international economics, macroeconomics, international relations as well as policy-makers, policy analysts and the informed general reader.

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  Inclusive finance India report 2015

  M S Sriram

  With the Government of India and Reserve Bank of India taking several bold initiatives for nancial inclusion in the country, it is important to analyze the factors that advance or impede India's progress. Inclusive Finance India Report 2015 reviews and traces the advancement of financial inclusion in India. Moreover, the report brings together varying perspectives, policy prescriptions and practices around financial inclusion, along with a critical appraisal of the emerging financial inclusion architecture in India. This involves customer-facing and back-end technology solutions as well as a range of different stakeholders such as banks, regional rural banks, cooperative banks, the postal network, microfinance institutions, self-help groups and the players solving the last mile problem.

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  What to say and when to shut up

  Rakesh Godhwani

  What to Say and When to Shut Up is a useful and interactive book on persuasive communication for corporates, students, entrepreneurs, and anybody who is looking to make a lasting impression on their audience. Through a practical AEIOU Xtra E framework and examples from inspiring leaders like Mahatma Gandhi, Malala Yousafzai, Steve Jobs, Martin Luther King, J.K. Rowling, among others, this book will help you become a persuasive communicator. Rakesh Godhwani’s invaluable advice includes ways to: Motivate audiences to action, Nail the interview for your dream job, Make impressive business presentations, Pitch to investors to raise money, Sell a product to a client, Negotiate a win-win, Network professionally and socially, Resolve conflicts,

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  Financial accounting: a managerial perspective, 5th edition

  R Narayanaswamy

  This widely adopted, highly acclaimed text, now in its Fifth Edition, has proved to be an invaluable asset to the student community. It explains how to prepare, analyze, and interpret the information from financial statements. New and Distinctive Features of the Text • Banks: An entirely new chapter (Chapter 13) explains the financial statements of banks. It covers the effect of legal and regulatory requirements on the financial performance of banks. • Spotlight on Earnings Quality Analysis and Earnings Management: Intricate issues in understanding earnings quality and earnings management are explained with real-world examples. • Chapter Vignette: A tone-setting vignette at the start of every chapter enables the student to relate to the key issues covered in the chapter. • Emphasis on Thinking: Accounting involves making significant decisions at every level of management. This text provides many opportunities to students to think about the considerations that go into making accounting judgements. • New Cases: There are new cases on Tata Consultancy Services, Biocon, UBS, Reebok India, Nobles Crus, Essar Oil, HDFC, Kingfisher Airlines, Reliance Communications, and ICICI Bank. • Student-friendly Approach: Ideas are explained in a simple style using everyday language. No prior knowledge of business is assumed. Common doubts in understanding accounting are addressed. • New Material and Updates: New material has been added in many chapters. These include revenue recognition, pro forma financial measures, whistle-blowing, fraudster profile, cloud computing, statement of changes in equity, and management communications. The content has been updated to include the effect of the Companies Act 2013 and changes in Indian accounting standards and International Financial Reporting Standards. To access learning resources visit www.phindia.com/narayanaswamy5eSolution Manual is available for adopting faculty.

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  Consumer behavior, 11th edition

  Leon G Schiffman, Joseph Wisenbilt, and S Ramesh Kumar

  The 11th edition of Consumer Behavior offers a comprehensive view of the leaping progress made towards the inevitable synthesis of media, entertainment content, and marketing. In this edition, we have introduced new topics such as behavioral targeting, customizing products and promotional messages, predictive analytics, reaching & “ldquoeyeballs” instead of demographic groups, tracking online navigation and analyzing websites’ visits, gauging word-of-mouth and opinion leadership online, consumer-generated advertising, and new media platforms such as mobile apps advertising. A qualitative research case that is grounded in the Indian context has also been added to enable the students to understand how such research techniques that originated in the West can be practiced in the Indian context. This book carries consumer behavior branding interface examples that are more diverse and in-depth than the earlier edition. Several of these examples have been provided across chapters so that students can connect with the Indian context throughout the text and appreciate the linkages across chapters.

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  Adaptation to climate change in Asia

  Sushil Vachani and Jawed Usmani

  The frequency and scale of damage inflicted by climate-related disasters, including floods, drought, heat waves and hurricanes, has been increasing at an alarming rate. This volume provides a timely and thoughtful discussion of strategies for adaptation to climate change, which can complement mitigation strategies being developed by other experts throughout the world. The book focuses on eight geographically diverse countries in Asia, which are among the areas that will experience the most severe impacts of climate change and are the most vulnerable in terms of capacity to cope with the damage. The authors discuss adaptation strategies to safeguard food and water supplies, address urban problems, support migrant workers, protect coastal cities and preserve biodiversity. They also offer a critical analysis of plans that have proven successful to explore what additional steps can be taken to address the gaps. The collection of observations and recommendations in this book will prove invaluable to policy makers in countries that are facing similar threats and looking to build their adaptive capacity to cope with climate change. It will also appeal to academics interested in environmental ecology, sustainable development, global climate change and Asian studies.

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  India Uninc.

  R Vaidyanathan

  India Uninc. is a book that focuses on presenting its readers with an accurate picture of the Indian economy. This picture is far from the so-called truth and is a revelation of what many ‘experts' have to say on the Indian economy. Many of the country's leading newspapers, TV channels, business magazines and internet sources have voiced their views concerning India Inc. On the contrary, the author highlights the important role played by partnership and proprietorship firms, small kirana stores, small manufacturing units, household enterprises and other such units in the economy of the country, over the years. Thanks to the research conducted over a number of years, these units are getting the respect and recognition that is rightly due to them, in this new book. According to the author, entrepreneurs of small businesses need to be able to carve a niche in today's capitalistic economy. Providing you with a treasure of information and insight that is the result of the author's hard work, this book aims to give you a deep understanding of what the Indian economy is really all about. It is also ideal for those who want to understand India itself. India Uninc. has been published by Westland, in the year 2014 and is available in paperback. Key Features: The book is based on research that has been conducted by the author, over a span of several years. The book clears countless misconceptions that people have, concerning the Indian economy.

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  Public transport planning and management in developing countries

  Ashish Verma and T V Ramanayya

  An efficient transportation system is critical for a country’s development. Yet cities in developing countries are typically characterized by high-density urban areas and poor public transport, as well as lack of proper roads, parking facilities, road user discipline, and control of land use, resulting in pollution, congestion, accidents, and a host of other transportation problems. Public Transport Planning and Management in Developing Countries examines the status of urban transport in India and other developing countries. It explains the principles of public transport planning and management that are relevant and suitable for developing countries, addresses current transportation system inefficiencies, explores the relationship between mobility and accessibility, and analyzes the results for future use.

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  Inclusiveness, sustainability and human resources development

  Narendra M Agrawal, M G Jomon, Biju Varkkey, and Chandrima Banerjee

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  Effective training, systems, strategies, and practices, 4th edition

  P Nick Blanchard, James W Thacker, and V Anand Ram

  The new revised and expanded fourth edition of Effective Training retains the integration of theory witheffective training applications while enhancing the ease of readingand understanding. The focus on placing training activities in thecontext of organizational strategy enables students andpractitioners to develop training programs that meet strategic andtactical needs. New examples and case studies show how theory, concepts, andprinciples can be translated into practical application byorganizations around the world. The specific needs of Indianstudents and managers are addressed by providing valuable insightsinto training issues and practices across various sectors in India. Case studies and examples drawn from global and Indian companies such as Domtar, IBM, Godrej, Infosys, and Tata Steel Increased focus on training issues faced by small businesses Expanded coverage on computer-based training methods, cross-cultural training, and legal issues related to training New content on careers and trends in training Preface Training in Organizations Aligning Training with Strategy Learning, Motivation, and Performance Needs Analysis Training Design Traditional Training Methods Computer-Based Training Methods Development and Implementation of Training Evaluation of Training Key Areas of Organizational Training Employee and Management Development References Glossary Index P. Nick Blanchard is Professor of Management at the Collegeof Business, Eastern Michigan University. James W. Thacker is Professor Emeritus at the Odette Schoolof Business, University of Windsor. V. Anand Ram is Professor of Organizational Behaviour andHuman Resources Management at the Indian Institute of ManagementBangalore.

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  Entrepreneurship, 8th edition

  Robert D Hisrich, Mathew J Manimala, Michael P Peters, and Dean A Shepherd

  Entrepreneurship is recognised as an indispensable driver of economic growth, productivity and employment. This new Special Indian edition continues to provide information on the process of formulating, planning and implementing a new venture. The text addresses the dynamics of today's entrepreneurial challenges and acutely balances modern theory and practice. With a single goal of injecting fresh perspectives and supplementing set standards, the book compliments students and teachers alike.

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  Marketing management: a South Asian perspectives, 14th edition

  Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha

  Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory and practice. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.