Marketing management: a South Asian perspectives, 14th edition

Marketing management: a South Asian perspectives, 14th edition

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Description

Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory and practice. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.

Publication Date

1-4-2013

ISBN

978-8131767160

Publisher

Dorling Kindersley (India) Pvt. Ltd.

Keywords

Marketing management

Marketing management: a South Asian perspectives, 14th edition

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