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  Options, future & other derivatives, 10th edition

  John C Hull and Sankarshan Basu

  Since the first edition of this book was published in 1988, there have been many developments in the options and the derivatives markets. The 10th edition of Options, Futures and Other Derivatives has taken into account these fast-paced changes and presents the reader with an up-to- date scenario. Like earlier editions, this book has been designed to serve the wider spectrum of the market. It is appropriate for students pursuing graduate courses in business, economics and financial engineering. It can be used for advanced undergraduate courses involving quantitative skills. Many practitioners who are involved in derivatives markets may also find the book useful.

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  Unbundling the sixth sense: explorations in spirituality and management, 1st edition

  Ramnath Narayanswamy, Yochanan Altaman, and Sunita Singh Sena

  The book offers an insight into the link between spirituality and management in a cross-cultural context. With authors hailing from across Asia, Europe and the United States of America and dealing with a range of topics from workplace spirituality and corporate leadership to business education and individual accounts of spiritual journeys, this compendium offers a spectrum of views, ideas and approaches towards imagining and practicing spirituality in management. Chapters of this book present current debates on spirituality and deal with the workplace, employee engagement, leadership and organizational sustainability. Concepts such as ‘spiritual leadership’ are explored to gain insight into “blind spots” that leaders should address in their managerial capacity. Experiential accounts of spiritual journeys and transformation are recounted. The perceived conflict between rational, moral and spiritual approaches to life and to leadership are fleshed out. Attempts to integrate western and Indian views of workplace spirituality as well as to understand the ancient roots of modern business practices in India are made in order to develop robust paths towards organizational sustainability. This collection also explores the ‘how’ part of setting objectives, going about obtaining these objectives, and harnessing suitable resources in the process – physical, monetary and human. The book will be available at Sapna Book House in all its branches (14 branches in Karnataka and two in Coimbatore), the campus bookshop at IIMB and Indian Institute of Science, Bangalore and other leading stores. Online purchase can be done through Amazon and Flipkart

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  Consumer behavior, 12th edition

  Leon G Schiffman, Joseph Wisenbilt, and S Ramesh Kumar

  Consumer behaviour (12th edition) explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market. The diversity and nuances of such a context have been captured in the backdrop of conceptual frameworks. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising and consumer research. The 12th edition has been significantly updated to address contemporary trends and issues, including the impact of modern technology on marketing and consumer behaviour, with coverage of the value exchange between consumers and marketers, astute positioning and more. The role of new media in providing students with a thorough understanding of how marketers can engage with consumers across social media platforms, manage successful, targeted campaigns and track and measure the results, is covered. There is a new section exploring the effects that hidden motives have on consumer behaviour in Chapter 3. Updated cases and caselets are included with features such as the touch of reality that connects concepts with the reality of Indian context and conceptual.

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  Debt management in India

  Charan Singh

  This book is a comprehensive analysis of the implications of rising public debt in India. It specifically investigates the implications of domestic debt on consumption, the effect of monetised debt on prices, the long-term relationship between domestic debt and growth, and the separation of debt and monetary management. It studies data on debt in India from 1951 to 2017, and covers a wide canvas of issues related to debt management and important developments in the government securities market. It discusses trends in domestic debt, and provides a descriptive review of the major components of public debt. The book presents a close theoretical discussion on the Ricardian equivalence hypothesis, an important concept both historically and in contemporary literature on public debt. The implications of domestic debt delineated in the objectives are empirically analysed.

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  Behavioural finance, 1st edition

  Prasanna Chandra

  This book on Behavioural Finance discusses about financial decision making and financial markets from the perspective of behavioural sciences and allied disciplines. A well-researched book in the upcoming area, it is meant to be a text-book for the first course on behavioural finance. It will also provide investment practitioners and finance executives a rich understanding of the behavioural dimensions of their decisions.

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  Production and operations management, 5th edition

  S N Chary

  This new edition of the well-known text-book captures the quintessence of changing global management culture as applicable to the practicing discipline of Production and Operations Management. It has an enhanced universal appeal as globally important topics and issues have been discussed. With numerous solved problems, it has presented the various themes and nuances in a reader-friendly fashion. The author's comprehensive yet lucid style of writing and the numerous examples – Indian and foreign – make this book a delectable reading. An indispensable text for students of management, engineering courses, and a good source of reference for practicing executives, it is a must for the students and teachers alike.

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  Business analytics: the Science of data - driven decision making

  U Dinesh Kumar

  The book has 17 chapters and addresses all components of analytics such as descriptive, predictive and prescriptive analytics. The first few chapters are dedicated to foundations of business analytics. Introduction to business analytics and its components such as descriptive, predictive and prescriptive analytics along with several applications are discussed in Chapter 1. In Chapters 2 to 8, we discuss basic statistical concepts such as descriptive statistics, concept of random variables, discrete and continuous random variables, confidence interval, hypothesis testing, analysis of variance and correlation. Chapters 9 to 13 are dedicated to predictive analytics techniques such as multiple linear regression, logistic regression, decision tree learning and forecasting techniques. Clustering is discussed in Chapter 14. Chapter 15 is dedicated to prescriptive analytics in which concepts such as linear programming, integer programming, and goal programming are discussed. Stochastic models and Six Sigma are discussed in Chapters 16 and 17, respectively.

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  Public Speaking Kaleidoscope

  Rakesh Godhwani

  This book helps the reader to understand the various interconnected components of communication. The component of these theories are like small pieces of glass. These three lenses make a Kaleidoscope for the reader to see a beautiful pattern of these components that answer the questions above. Finally, the book provides a conceptual framework to the readers to help them make persuasive speeches and become charismatic leaders. This book is intended for a broad audience including students, scholars, researchers and professors in undergraduate and graduate schools, entrepreneurs and practicing business executives around the world. The objective is to give a quick view into the ocean of academic literature and help further understanding on this topic. The book will also have many examples and best practices taken from famous speeches of leaders around the world.

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  Digital marketing, 1st Edition

  Seema Gupta

  Digital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and emarketing. It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat, etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools with respect to customer needs, tastes and behavioral patterns. The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual screenshots, cut-outs, case-studies and real-life examples, the book makes the learning journey interactive and engaging, thereby offering value to marketing students and working professionals.

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  Consumer behaviour: the Indian context (Concepts and Cases), 2nd edition

  S Ramesh Kumar

  Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The new edition has been titled as Consumer Behaviour: The Indian Context . The text has been holistically updated to reflect rapid changes in the Indian and global markets and the valuable feedback received from subject matter experts, students and working professionals engaged in the discipline. Features New examples to reflect changing lifestyles and consumer decisions 2. Extensive discussion on digitalization and consumer behvaiour 3. Strong conceptual base that stimulates the thought process of the readers 4. Specific applications to illustrate the practical usefulness of concepts 5. Indian cases that have been drawn from real-life brands 6. Attractive visuals of brands to illustrate the concepts discussed Table of Contents Chapter 1: Consumer Behaviour and Brands in the Digital Era, Chapter 2: Consumer Decision Making and Branding Strategies, Chapter 3: The Concept of Perception and Its Impact on Marketing Strategies, Chapter 4: Learning Principles and Their Usefulness to Branding Associations, Chapter 5: The Role of Motivation and Personality Dimensions in Brand Associations, Chapter 6: Attitudes and Their Impact on Branding Strategies, Chapter 7: Diffusion of Innovation: The Acceptance of New Products and Brands, Chapter 8: The Concept of Reference Groups and Their Implications on Branding, Chapter 9: Dimensions of Culture and Branding, Chapter 10: Retailing and Consumer Behaviour Linkages to Branding.

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  Entrepreneurship education: experiments with curriculum, pedagogy and target groups, 1st edition

  Mathew J Manimala and Princy Thomas

  The book provides an overview of developments in the field of entrepreneurship education, with special reference to global perspectives on innovations and best practices, as well as research in the emerging economy context. It focuses on various experiments in curriculum design, review and reform in addition to the innovative processes adopted for developing new content for entrepreneurship courses, in many cases with an assessment of their impact on students’ entrepreneurial performance. Further, it discusses the pedagogical methods introduced by teachers and trainers to enhance the effectiveness of students’ learning and their development as future entrepreneurs. It explains the various initiatives generally undertaken to broaden the scope of entrepreneurship education by extending it beyond regular students and offering it to other groups such as professionals, technicians, artisans, war veterans, and the unemployed. The book is a valuable resource for researchers and academics working in the field of entrepreneurship education as well as for trainers, consultants, mentors and policy makers.

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  Applied macroeconomics: employment, growth and inflation

  Vivek Moorthy

  Unlike traditional textbooks, this book develops a conceptual framework, historically and theoretically, for a growing economy. Based on simple models with numerical examples, it applies concepts from classical Macroeconomics to interpret economic events and data in USA and India over several decades, and some other Asian economies also.