Digital marketing, 1st Edition
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Description
Digital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and emarketing. It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat, etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools with respect to customer needs, tastes and behavioral patterns. The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual screenshots, cut-outs, case-studies and real-life examples, the book makes the learning journey interactive and engaging, thereby offering value to marketing students and working professionals.
Copyright Date
November 2017
Publication Date
1-11-2017
Pagination
xxiv, 404 pages
ISBN
978-9387067608
Publisher
McGraw Hill Education
Keywords
Digital marketing, E-Commerce, Online Marketing, E-Marketing
