IIMB Management Review
Issue 1&2
Articles
Equipment acquisition LCC approach
B S Chetty and K N Krishnaswamy
Weighted average in process costing
S P Deshpande
Efficiency through organisational innovativeness in passenger road transport: The case of Tamil Nadu State Road Transport Undertaking.
R K Mishra and R Nandagopal
Time-series behaviour of corporate earnings
Md Obaidullah
Social advertising
S Shivaramu
Case
National Pharmaceutical Limited
R K Vijayasarathy
Notes and Commentary
Human support system for technology management
K B Akhilesh and Marry Mathew
Foreign collaborations: An innovative option
Chetan Bajaj
NEXUS' 91: The consumer fair
Jeetendra Jain
Marketing: A science?
T K Ashok Kumar
Evolution and impact of changes of technological development in some of the French Manufacturing Organizations
T S Nagabhushana
Emerging trends in procurement management
Sudhindra Seshadri
Emerging service sector in India
P K Sinha
Measurement and pricing of corporate risk
R Vaidyanathan
Research Reports
Book Reviews
Personnel profession in transition by Akhilesh and Shekhar, New Delhi: Wiley Eastern Limited, 1990.
Ashok H Chandi
Agriculture and technology in developing countries India and Nigeria by Sumit Roy, New Delhi: Sage Publication, 1990.
T P Gopalaswamy
Financial management theory and practice by Prasanna Chandra , New Delhi: Tata McGraw Hill Publication, 1989.
Mohindar N Kaur
Ethnographic decision tree modelling by C. H. Gladwin, New Delhi: Sage Publication, 1989.
V Suchitra Mouly
Beyond multinationalism by Kairus Banaji and Rohini Hensman, New Delhi: Sage Publication, 1990.
S Sampangiramiah