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IIMB Management Review

Issue 1&2

Articles

 

Equipment acquisition LCC approach
B S Chetty and K N Krishnaswamy

 

Social advertising
S Shivaramu

Case

 

National Pharmaceutical Limited
R K Vijayasarathy

Notes and Commentary

 

Human support system for technology management
K B Akhilesh and Marry Mathew

 

NEXUS' 91: The consumer fair
Jeetendra Jain

 

Marketing: A science?
T K Ashok Kumar

Research Reports

Book Reviews