Marketing: A science?

Authors

T K Ashok Kumar, Indian Institute of Management Bangalore

Document Type

Notes and Commentary

Recommended Citation

Kumar, T K Ashok (1991) "Marketing: A science?," IIMB Management Review: Vol. 6: Iss. 1, Article 13.
Available at: https://research.iimb.ac.in/imr/vol6/iss1/13

Publication Date

12-1-1991

First Page

149

Last Page

153