Unveiling serious face of Facebook

Description

Facebook, MySpace, Twitterthese spark off associations of coolness, youth and perhaps constant socialisation. The world of social networking seems to have created an eternal excitement among both consumers and marketers. Along with the excitement comes the challenges of using this enigmatic medium. What are social networks? What is the psychology or sociology behind these? How would they be useful to marketers and advertisers? Would these be useful only for mega brands like Omega, Mecedez or Gucci or can they be applied to mundane offerings?

Publication Date

23-7-2010

Publication Title

The Economic Times

Publisher

Bennett, Coleman & Co. Ltd.

Keywords

Social media, Social sites, Social networks, Facebook, MySpace, Twitter

Source Link URL

https://economictimes.indiatimes.com/tech/internet/unveiling-serious-face-of-facebook/articleshow/6203462.cms

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