Sensory branding is the new buzzword

Description

Marketers in the recent times have become aware of the need to market to the sensory organs that gets translated into sensual pleasure. When a consumer bites into a Bournville dark chocolate, does he think about the Rs 75 spent on the product? Do the expensive and exquisitely-crafted Mont Blanc pen make the buyer think of the premium price? Youngsters at Coffee Day are busy with fun and frolic completely immersed in the experiential plane of their relationships. Millions of songs are downloaded at itunes to gratify music lovers. Marketers in the recent times have become aware of the need to market to the sensory orga .. Read more at: https://economictimes.indiatimes.com/industry/services/advertising/sensory-branding-is-the-new-buzzword/articleshow/6568736.cms?from=mdr

Publication Date

17-9-2010

Publication Title

The Economic Times

Publisher

Bennett, Coleman & Co. Ltd.

Keywords

Marketing management, Branding, Brand management, Sensory branding

Source Link URL

https://economictimes.indiatimes.com/industry/services/advertising/sensory-branding-is-the-new-buzzword/articleshow/6568736.cms?from=mdr

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