Much meaning in metaphor

Description

Intelligent use of the device in branding and advertising can make a lasting impression.. A metaphor links two domains that are unconnected, through features and attributes characteristic to them. In an advertisement they get linked to, and through, the brand's proposition. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Much-meaning-in-metaphor/article20017421.ece

Publication Date

3-6-2010

Publication Title

The Hindu Business Line

Publisher

THG Publishing Pvt. Ltd.

Keywords

Marketing management, Branding, Brand management

Source Link URL

https://www.thehindubusinessline.com/todays-paper/tp-brandline/Much-meaning-in-metaphor/article20017421.ece

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