Addressing eternal youthfulness

Description

Marketers have to appeal to a tricky customer segment one that sees itself as youthful at heart, if not in body. The present day context is apt for targeting consumers who are chronologically older but would like to be psychologically younger in their thoughts and consumption styles. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/addressing-eternal-youthfulness/article1026889.ece

Publication Date

25-9-2010

Publication Title

The Hindu Business Line

Publisher

THG Publishing Pvt. Ltd.

Keywords

Marketing management, Market segments

Source Link URL

https://www.thehindubusinessline.com/todays-paper/tp-brandline/addressing-eternal-youthfulness/article1026889.ece

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