Brand personality and marketing communication

Description

Why the two need to be in synergy: A case of credit and debit cards in India. Brand personality is simply a brand adding human associations to itself. It may be a brand's strategy, or even without the marketer intending to do so, a brand can acquire human characteristics over a period of time depending on the manner in which the associations get formed in the minds of consumers. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Brand-personality-and-marketing-communication/article20017520.ece

Publication Date

19-8-2010

Publication Title

The Hindu Business Line

Publisher

THG Publishing Pvt. Ltd.

Keywords

Marketing management, Branding, Brand management, Brand personality, Marketing communication

Source Link URL

https://www.thehindubusinessline.com/todays-paper/tp-brandline/Brand-personality-and-marketing-communication/article20017520.ece

Link to Full Text

Share

COinS