How portable is the mobile consumer?

Description

Cell phone service providers should sell the experience, rather than the product, in preparation for number portability. Service brands are faced with the challenge of lack of standardisation. Hence, the need to create a differentiatedcustomer experience' is critical. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/How-portable-is-the-mobile-consumer/article20017620.ece

Publication Date

11-11-2010

Publication Title

The Hindu Business Line

Publisher

THG Publishing Pvt. Ltd.

Keywords

Marketing management, Mobile consumers, Cell phone services

Source Link URL

https://www.thehindubusinessline.com/todays-paper/tp-brandline/How-portable-is-the-mobile-consumer/article20017620.ece

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