Looking at the value of perception

Description

Value perception in a market like India needs to be analysed taking into consideration product categories and brands that have been part of the context for quite some time. If Fevistick and Ujala blue or Rasna concentrate soft drink are considered in the respective categories, consumers may probably perceive product delivery form has been instrumental in the success of these brands. Read more at: https://economictimes.indiatimes.com/industry/cons-products/fmcg/looking-at-the-value-of-perception/articleshow/6350670.cms?from=mdr

Publication Date

20-8-2010

Publication Title

The Economic Times

Publisher

Bennett, Coleman & Co. Ltd.

Keywords

Marketing management, Value perception

Source Link URL

https://economictimes.indiatimes.com/industry/cons-products/fmcg/looking-at-the-value-of-perception/articleshow/6350670.cms?from=mdr

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