Creating and sustaining brands
Description
Companies need to ensure that brands are in tune with the changing marketplace to maintain their grip…. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Creating-and-sustaining-brands/article20017328.ece
Copyright Date
March 2010
Publication Date
11-3-2010
Publication Title
The Hindu Businessline
Publisher
Kasturi & Sons
Keywords
Marketing management, Marketing challenge, Market strategy, Branding, Brand management
Source Link URL
https://www.thehindubusinessline.com/todays-paper/tp-brandline/Creating-and-sustaining-brands/article20017328.ece
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