Cases in marketing: edited by Hanne Hartvig Larsen, Sage publications, 1998

Authors

S Ramesh Kumar, Indian Institute of Management BangaloreFollow

Document Type

Book Review

Recommended Citation

Kumar, S Ramesh (1998) "Cases in marketing: edited by Hanne Hartvig Larsen, Sage publications, 1998," IIMB Management Review: Vol. 10: Iss. 4, Article 16.
Available at: https://research.iimb.ac.in/imr/vol10/iss4/16

Publication Date

10-1-1998

First Page

144

Last Page

145