Marketing strategy and game theory

Authors

Nagasimha Balakrishna Kanagal

Document Type

Article

Publication Title

IIMB Management Review

Abstract

Management Update establishes the links between Management Strategy and Game Theory and develops the theme with apt illustrations.

Publication Date

1-4-1998

Volume

Vol.10

Issue

Iss.3

Recommended Citation

Kanagal, Nagasimha Balakrishna, "Marketing strategy and game theory" (1998). Faculty Publications. 1369.
https://research.iimb.ac.in/fac_pubs/1369