Impact of social information on consumer decision making: analytical and empirical studies
Guide(s)
Prakhya, Srinivas
Department
Marketing
Area
Marketing
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2017
Year Awarded
March 2017
Year Completed
March 2017
Year Registered
June 2010
Pagination
112p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Prakhya, Srinivas
DAC Members
Shainesh, G; Hazra, Jishnu
Type of Degree
Ph.D.
Recommended Citation
Chatterjee, Swagato, "Impact of social information on consumer decision making: analytical and empirical studies" (2017). Doctoral Dissertations. 323.
https://research.iimb.ac.in/doc_dissertations/323
Relation
DIS-IIMB-FPM-P17-05
COinS
