The effect of primary reference groups, tie-strength and self-knowledge on individual: brand attachment

Researcher

Arun Bhattacharyya, Indian Institute of Management Bangalore

Guide(s)

Ramesh Kumar, S

Department

Marketing

Area

Marketing

University

Indian Institute of Management Bangalore

Place

Bangalore

Publication Date

3-31-2017

Year Awarded

March 2017

Year Completed

March 2017

Year Registered

June 2011

Pagination

222p.

Copyright

Indian Institute of Management Bangalore

Document Type

Dissertation

DAC Chairperson

Ramesh Kumar, S.

DAC Members

Prakhya, Srinivas; Prabhu, Ganesh

Type of Degree

Ph.D.

Recommended Citation

Bhattacharyya, Arun, "The effect of primary reference groups, tie-strength and self-knowledge on individual: brand attachment" (2017). Doctoral Dissertations. 322.
https://research.iimb.ac.in/doc_dissertations/322

Relation

DIS-IIMB-FPM-P17-04