Interplay between authority and abstractness of evidence and its effect on belief formation: An advertisement perspective
Guide(s)
Shekar, B
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2000
Pagination
117p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Shekar, B
DAC Members
Kumar, Ravi; Rajamani, U
Type of Degree
Ph.D.
Recommended Citation
Kelkar, Milind, "Interplay between authority and abstractness of evidence and its effect on belief formation: An advertisement perspective" (2000). Doctoral Dissertations. 169.
https://research.iimb.ac.in/doc_dissertations/169
Relation
DIS-IIMB-FPM-P-01
COinS
