Retail value management at Tata steel case -A

Authors

• D V R Seshadri, Indian Institute of Management Bangalore
• Arabinda Tripathy

Copyright Date

January 2003

Publication Date

1-1-2003

Pagination

179-184p.

Publisher

Indian Institute of Management Bangalore

Keywords

Retail Channel Strategy, Value‑Based Pricing, Customer Profitability

discipline

Business; Marketing; Business; Business Administration, Management, and Operations

Accession

E24130