Retail value management at Tata Steel case - B

Authors

• D V R Seshadri, Indian Institute of Management Bangalore
• Arabinda Tripathy

Copyright Date

January 2003

Publication Date

1-1-2003

Pagination

185-200p.

Publisher

Indian Institute of Management Bangalore

Keywords

Retail Strategy & Value Creation, Channel and Pricing Management, Steel Industry Retail Operations

discipline

Business; Marketing; Business; Business Administration, Management, and Operations

Accession

E24131