Stickaround strategies: (00-044)

Authors

• S Ramesh Kumar, Indian Institute of Management BangaloreFollow

Copyright Date

January 2000

Publication Date

1-1-2000

Pagination

1-9p.

Publisher

Indian Institute of Management Bangalore

Keywords

Customer Retention Strategy, Relationship Marketing, Long‑Term Value Creation

discipline

Business; Strategic Management Policy; Business; Business Administration, Management, and Operations

Accession

E20172