Tangly times - integrating selling with marketing: (00-043)

Authors

• S Ramesh Kumar, Indian Institute of Management BangaloreFollow

Copyright Date

January 2000

Publication Date

1-1-2000

Pagination

1-8p.

Publisher

Indian Institute of Management Bangalore

Keywords

Sales-Marketing Alignment, Integrated Marketing Strategy, Customer Value and Relationship Management

discipline

Business; Marketing; Business; Business Administration, Management, and Operations

Accession

E20174