
Marketing that works in India
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Description
Common sense in marketing converted to theory not rigorous theory for journals, but theory that works an output of decades of engaging with the corporate world a peep into the exciting marketing universe of India
Copyright Date
June 2015
Publication Date
1-6-2015
Pagination
iv, 244 pages
ISBN
978-9332551527
Publisher
Pearson Education India
Keywords
Marketing management
