Advertising, brands and consumer behaviour: The Indian context

Advertising, brands and consumer behaviour: The Indian context

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Description

Offering a comprehensive view of a field that is evolving at an unprecedented pace, Essentials of Services Marketing, Third Edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of service economy.

Publication Date

1-4-2020

ISBN

978-9353883928

Publisher

SAGE Publications Pvt. Ltd.

Keywords

Advertising, Branding, Consumer Behaviour

Advertising, brands and consumer behaviour: The Indian context

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