B Shekar

Document Type

Working Paper

Abstract

Online social networks (OSNs) enable sharing of ideas and content and thus provide a basis for systematic harnessing of knowledge and knowledge management. OSNs also create weak ties (acquaintances) among its users, and as per theory weak ties are known to enhance creativity. OSNs increase autonomy and autonomy enhances creativity. Creative industries such as art galleries and cultural enterprises thrive on autonomy and creativity. OSN usage can help emulate learnings from such industries in other knowledge-intensive organizations. We propose a novel mechanism for art sale. The command and control nature of these organizations needs to be eliminated in order to become more innovative. Starting from existing organization structures involving hierarchical command and control, the paper identifies a resultant futuristic organization structure. Advantages of our proposition include the transformation of creativity into organized innovation.

Publication Date

1-4-2017

Publisher

Indian Institute of Management Bangalore

Relation

IIMB Working Paper-544

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