Optimal model for media planning
Document Type
Working Paper
Publication Date
1-4-1993
Publisher
Indian Institute of Management Bangalore
Pagination
22p.
Recommended Citation
Rao, Arza Keshava and Rao, Mendu Rammohan, "Optimal model for media planning" (1993). Working Papers. 49.
https://research.iimb.ac.in/work_papers/49
Relation
IIMB Working Paper-41
COinS