Document Type

Working Paper

Abstract

in this paper, an attempt is made to outline some of the consequences of the process of globalisation in Indian industry as a result of the transition to markets in Eastern Europe. India's decision to join the mainstream has come at a time which could not have been less opportune. The necessity for entering into strategic alliances to enter East European markets is highlighted as also the need for a concerted effort to systematically accquire, collate and process information necessary to translate company objectives into reality.

Publication Date

1-4-1992

Publisher

Indian Institute of Management Bangalore

Relation

IIMB Working Paper-27

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