Document Type
Working Paper
Publication Date
1-4-2009
Publisher
Indian Institute of Management Bangalore
Pagination
49p.
Recommended Citation
Gupta, Seema and Chaudhuri, Molly, "Bosch limited: Migrating and building the brand" (2009). Working Papers. 294.
https://research.iimb.ac.in/work_papers/294
Relation
IIMB Working Paper-294
COinS
