Document Type
Working Paper
Publication Date
1-4-2004
Publisher
Indian Institute of Management Bangalore
Pagination
51p.
Recommended Citation
Seshadri, D V R; Narus, James A; and Muthuraman, B, "Understanding the process of transitioning to customer value management" (2004). Working Papers. 232.
https://research.iimb.ac.in/work_papers/232
Relation
IIMB Working Paper-231
COinS
