Empirical study on consumer decision making for consumer products

Authors

Nagasimha Balakrishna Kanagal
S Ramesh Kumar

Document Type

Working Paper

Abstract

An empirical study has been undertaken to understand the consumer decision-making processes in the consumer packaged goods category. The study seeks to understand the consumer decision making process by buy stage - need, awareness, search, purchase, post purchase. The study also seeks to apply the empirical study to a theoretical framework of consumer decision making with reference to consumer packaged goods.

Publication Date

1-4-2001

Publisher

Indian Institute of Management Bangalore

Pagination

14p.

Recommended Citation

Kanagal, Nagasimha Balakrishna and Kumar, S Ramesh, "Empirical study on consumer decision making for consumer products" (2001). Working Papers. 178.
https://research.iimb.ac.in/work_papers/178

Relation

IIMB Working Paper-173