Document Type
Working Paper
Publication Date
1-4-1999
Publisher
Indian Institute of Management Bangalore
Pagination
18p.
Recommended Citation
Moorthi, Y L R, "Brand success evaluation in selected personal care products" (1999). Working Papers. 145.
https://research.iimb.ac.in/work_papers/145
Relation
IIMB Working Paper-139
COinS
