Creating successful new products: challenges for Indian industry

Authors

Ganesh N Prabhu
Rishikesha T Krishnan

Document Type

Working Paper

Abstract

In the increasingly competitive environment in India, the development and launch of new products have become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations.

Publication Date

1-4-1999

Publisher

Indian Institute of Management Bangalore

Pagination

21p.

Recommended Citation

Prabhu, Ganesh N and Krishnan, Rishikesha T, "Creating successful new products: challenges for Indian industry" (1999). Working Papers. 142.
https://research.iimb.ac.in/work_papers/142

Relation

IIMB Working Paper-136