Does customer-stranger interaction vary as a function of age in the retail context?

Description

In the present research, we examine how customer-stranger interactions vary as a function of age in the offline retail context. Across three studies, we find that compared to younger customers, older customers engage more in stranger interactions and turn to strangers for advice and reassurance, ultimately treating strangers as a shopping companion.

Publication Date

1-1-2016

Keywords

Consumer behaviour, Customer stranger

Conference

Society for Consumer Psychology 2016 Conference, 25th February, 2016, St. Petersburg, FL

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