Product inline design and positioning in the presence of quality sensitive consumers

Authors

• Devanath Tirupati, Indian Institute of Management Bangalore
• Janat Shah, Indian Institute of Management BangaloreFollow
• Desai O Palsule

Copyright Date

January 2010

Publication Date

1-1-2010

Keywords

Product inline design, Positioning, Marketing management

Conference

MSOM Conference, , June 2010, Haifa, Israel