The ethics of food and beverage advertising targeted to children in India: An evaluation

Authors

• Avinash G Mulky, Indian Institute of Management BangaloreFollow
• Pavithra Mutyap
• Sudipta Das

Copyright Date

January 2017

Publication Date

1-1-2017

Keywords

Business ethics, Marketing management, Advertisement, Food, Beverage

Conference

2017 Atlantic Marketing Association Conference, 27-30, September, 2017, Williamsburg, VA., USA