Heard you but don't know you: Targeting using word of mouth

Authors

• Manaswini Bhalla, Indian Institute of Management BangaloreFollow
• Patrali Chakrabarty
• Sreelata Jonnalagedda, Indian Institute of Management BangaloreFollow

Copyright Date

January 2014

Publication Date

1-1-2014

Keywords

Economics, Marketing science

Conference

Marketing Science Conference, 12-14 June, 2014, Atlanta, Georgia