Evil Eye: The business of anticipated malicious envy in India

Description

The evil eye belief fuels a significant portion of the $40 billion religious ritual market in India. This is a visual, exploratory journey engaging with sellers, buyers and consumers of cultural symbols that help to cope with the anxiety caused by anticipated malicious envy. Intriguing discoveries unfold! The film can be viewed here: https://vimeo.com/156953282 (password: evileye)

Publication Date

1-1-2016

Keywords

Ritual, Religious ritual market, Envy

Conference

North American 2016 Association for Consumer Research Conference, 27-31 October, 2016, Berlin, Germany

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