Impact of social capital on choices made by the bottom-of-pyramid consumer

Authors

• G Shainesh, Indian Institute of Management BangaloreFollow
• Swagato Chatterjee
• Roger Moser
• Pietro Beritelli

Copyright Date

January 2018

Publication Date

1-1-2018

Keywords

Consumer choice, Social Capital, Preferences, BOP, Healthcare Service Design

Conference

24th International Sustainable Development Research Society Conference ACTION FOR A, 13-15th June, 2018